How Great Leaders Can Produce Insane Results Without Driving People Crazy
Steve Chandler
Short takes for the time-challenged leader. The logical follow-up to Chandler's previous best-sellers, 100 Ways to Motivate Yourself and Reinventing Yourself.
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
Learn the 25 keys to unlocking the powerful and useful information buried in corporate financial statements, including understanding balance sheets and income statements, defining accrual accounting,...
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen...
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery....
Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy-the world of the white-collar unemployed. Armed...
Thomas Sowell has a different idea about how economics should be taught. With this groundbreaking introduction to economics, Sowell has thrown out the graphs, statistics, and jargon. Learning...
Adventures in Public Relations and the Creation of Superbrands
by
Michael Levine
Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the...